I'm completely enamored with this lotion. After searching for an affordable moisturizer to combat tretinoin dryness, I found the perfect solution in this product. Using it diligently day and night has left my face consistently moisturized and soft—even on days when I skip my skincare routine. Highly recommend it for those with dry skin; I've been using it since summer, and it's still effective in combating dryness even in winter. Just to note, I follow up with a moisturizer sunscreen and a serum or snail mucin before applying this one.