LAKA is a Korean beauty brand that champions gender-neutral, minimalist makeup designed for all genders and skin types. Their products feature highly pigmented formulas with lightweight textures that provide buildable coverage without feeling heavy on the skin. LAKA emphasizes simplicity and versatility in their color cosmetics, offering curated shades that complement various skin tones. The brand's ethical approach includes cruelty-free practices and sustainable packaging considerations, appealing to conscious consumers seeking quality makeup that aligns with modern values of inclusivity and environmental responsibility.