I love this product. I’ve been using it since the beginning of the year, and it’s just amazing. With American shampoo and conditioner, my hair always felt heavy, and greasy. Not to mention my dry scalp was awful, even using specific shampoos and conditioners for dry scalp. One use of this, and there was an immediate difference. My hair felt so much lighter, cleaner, and my dry scalp wasn’t nearly as bad as it was. With previous shampoo and conditioners, I’d HAVE to wash every other day. With this one? I only have to wash twice a week. I can go 3 days maybe more without my hair being greasy nor my dry scalp affecting me too much. My hair has never felt so good. It does have a pretty funky and strong smell. Can be compared to a cigarette, but not nearly as gross. But you get used to it after awhile. Eventually it’ll start smelling great. As far as hair loss is concerned, my hair still falls out pretty consistently, but that may be due to other underlying issues, so I don’t have much input on that. But it’s a great product and I will never use any other product for my hair again.