Founded in 1872, SHISEIDO transitioned from a Tokyo pharmacy to a global cosmetics leader with the launch of Eudermine in 1897. Today, it offers a broad array of products, including skin care, makeup, and sun protection with innovative SPF formulations. Its acclaimed lines, such as White Lucent and Benefiance, address concerns from dullness and dark spots to wrinkles, showcasing Shiseido's commitment to beauty and innovation.